Online Market Analysis
CEOs of privately-held b2b companies now have a way to easily identify areas for improvement in their online marketing and advertising strategy. In the past 5 years, a host of new media forms have emerged as viable promotional methods for b2b companies selling expensive products and services. Unless you have a full-time Internet-savvy marketing employee on staff you probably are not taking full advantage of these new media outlets. The Online Market Analysis is a 100% free service offered by The Cornucopia Group to help CEOs of privately-held companies understand the best options, learn how their business compares to industry benchmarks and find out what it will take to begin generating serious business direct from the Internet.From paid search advertising to blogs and social media, if your business is not actively promoting itself online you are missing out on talking with customers who might otherwise choose to buy from you.
A Free & Comprehensive Checkup
The Online Market Analysis is a free service offered by The Cornucopia Group for CEOs to better understand their current new media position in the market. There are two main objectives. First, we analyze your current new media position to determine if it is strong or weak. This will be based on the work your business has done already. The second goal is to offer suggestions, based on your goals as CEO, for areas of improvement. After speaking with a Performance Marketer for 15 minutes over the phone to answer some initial diagnostic questions, we will develop a customized report showing you what is possible using today's new media options. These options often include:
- Paid Search Advertising
- Search Engine Optimization
- Email Marketing
- Social Media
- Article Marketing
Valuable Business Information
Whether you end up working with us or not, by signing up for a free Online Market Analysis you will learn about your business' strengths as well as areas for improvement. The Online Market Analysis was designed to provide insight into the impact that solid online marketing practices could have on your business. This stand-alone value means that you can take our findings and do whatever you want with them. We think that once you understand what is possible you will consider using The Cornucopia Group's full-service new media advisory service, but there is certainly no obligation for you to do so.
How it Works
- A brief 15-minute phone call is scheduled to discuss your business goals and collect necessary information
- Over the next few days a Performance Marketer will research your competitors and draft a proposed list of next steps
- A second phone call (preferably an online meeting) will be scheduled to report the findings, review any recommendations and answer lingering questions
The Next Step
To learn more about The Online Market Analysis or to schedule one for your business, call us at 1.866.489.0052 to speak with a Performance Marketer.