If you are tracking a paid search campaign for a B2B company and aren’t seeing conversions, it doesn’t necessarily mean that nothing good is happening. I recently had a situation where a successful Google AdWords campaign seemed to fall into … Continue reading
Nadine Cino, LEED Accredited Professional CEO of: Tyga-Box Systems, Inc. Years as CEO: 15 What is your definition for the word “marketing?” Creating awareness of brand name in conjunction with it’s most notable charactaristic(s) such as superior service, value and … Continue reading
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After a spirited Q&A session with the CEOs to wrap up the 7 hour workshop, we got a lift from one of the MCCIA CEOs, (who also hosted us in his home for a beautiful dinner with his family the … Continue reading
B S Praveen CEO of: BAG electronics (India) Pvt Ltd, Pune, India Years as CEO: 1.25 years Website: http://in.linkedin.com/in/bspraveen TCG: What is your definition for the word “marketing?” B S: Convincing customers to buy your product. TCG: Do you see … Continue reading
We ask Kishore Keswani, CEO of 5 years for Shore Auto Rubber Exports Pvt. Ltd., a series of questions related to managing the marketing and sales challenges inside a privately-owned b2b company. Continue reading