The following article was originally published at www.marketingprofs.com. It has been republished on The CEO Marketer. It is December in Pittsburgh, and still there is no snow. But this is not stopping shoppers from doing their holiday dance, and keeping … Continue reading
Category Archives: CEO Marketer Anecdotes
A Communications Lesson From the Streets of Istanbul
I am walking in the streets of Istanbul taking in the evening splendor of the Turkish city with my father. Our hotel is not far from the Blue Mosque which is covered in magnificent blue tile, or the Cistern where … Continue reading
Distributors Doing Less Volume than Your Direct Sales Team? Re-Visit Your Channel.
I am standing in the conference room preparing to present my slides. The CEO and I had agreed to take a look at why sales were so low in this tough economy. I spent several weeks investigating and talking with … Continue reading
CEOs That Don’t Sell On Value Get Bought on Price!
The CEO turned to me and said “It’s down to two firms. Us and a competitor. I think they want to go with us. It should just be a matter of price.” “What makes you think that?” I asked. “Well, … Continue reading
There Is A Hole In The Bucket – Dear Lisa, Dear Lisa…
"Well, fix it! Dear Henry…" Just two weeks ago I had been sitting in the meeting listening to the CEO talk about the urgency of winning new customers, but after analyzing the numbers it was clear that marketing's focus should not … Continue reading