I recently commented on Brian Carrol’s blog Start With a Lead, which I read frequently but almost never comment on. However, I got sucked into the issues he raised in a post titled “B2B Marketing: Do you know how much … Continue reading
Category Archives: Hidden B2B Marketing Mechanics
Establishing Customer Relevance Drives Sales, Spells Relief
The following article was originally published at www.ducttapemarketing.com. It has been republished on The CEO Marketer. There’s an old axiom: “Nothing happens before you make the SALE.” “Except marketing.” Marketing has evolved. But most corporate marketing approaches have not. And … Continue reading
Dropping the Ball
The following article was originally published at www.raintoday.com. It has been republished on The CEO Marketer. When it comes to marketing, most CEOs at B2B companies make lousy catchers, and even worse pitchers. It’s tough to find a CEO that … Continue reading
The True 4 P’s of B2B Marketing for CEOs
The following article was originally published at www.emeraldinsight.com. It has been republished on The CEO Marketer. If you have been to a marketing seminar you have almost definitely seen a PowerPoint slide titled, “The 4 P’s of Marketing.” The problem … Continue reading
Lean Marketing
The following article was originally published at www.evancarmichael.com. It has been republished on The CEO Marketer. Consider Six Sigma and Other Lean Manufacturing Concepts to Bring More Science to The Problem of Improving the Sales Process and Measuring Marketing “And … Continue reading