Comments for The Cornucopia Group http://www.cornucopiagroup.com The Performance Marketers Tue, 09 Aug 2011 06:50:27 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on The CEO Marketer Interviews B S Praveen by Manoj Joshi http://www.cornucopiagroup.com/interviews/b-s-praveen#comment-218 Manoj Joshi Tue, 09 Aug 2011 06:50:27 +0000 http://www.cornucopiagroup.com/?p=1407#comment-218 Good clear answers. Very Specific to the question asked. Are very live examples. Good clear answers. Very Specific to the question asked. Are very live examples.

]]> Comment on CEO Speaking Tour in India – Part II by Mark Gardner http://www.cornucopiagroup.com/ceo-sticky-notes/ceo-speaking-tour-in-india-part-ii#comment-217 Mark Gardner Thu, 07 Jul 2011 16:14:24 +0000 http://www.cornucopiagroup.com/?p=1355#comment-217 Michelangelo, Thanks for the article. I haven't read the more detailed accounts on your own site -- but will soon. Comment: I think your observations were good. I've work with people from India for over the past 10-12 years. Your observation of cultural influence in business is fairly accurate. I think your conclusion assumes there will be a change of this culture. From what I've observed and learned over the years is that India will, like Japan, develop dual business marketing strategies. One for products and services provided internal to the country, the other for business conducted with 'those not of the same culture' (which could be geographically internal or external). Just my thoughts. Mark Michelangelo,

Thanks for the article. I haven’t read the more detailed accounts on your own site — but will soon.

Comment: I think your observations were good. I’ve work with people from India for over the past 10-12 years. Your observation of cultural influence in business is fairly accurate. I think your conclusion assumes there will be a change of this culture. From what I’ve observed and learned over the years is that India will, like Japan, develop dual business marketing strategies. One for products and services provided internal to the country, the other for business conducted with ‘those not of the same culture’ (which could be geographically internal or external).

Just my thoughts.

Mark

]]> Comment on On the Web, An Inquiry Is Not Enough by David Hindman http://www.cornucopiagroup.com/newmedia/on-the-web-an-inquiry-is-not-enough#comment-156 David Hindman Wed, 19 Jan 2011 21:15:02 +0000 http://www.cornucopiagroup.com/?p=1153#comment-156 I think the sheer volume of activity (or the potential of it, at least) gets CEO's really excited. Only after they or their sales people get into the qualification and follow-up process do they realize that there is lots of work yet to do. That right there is reason enough to insert a stage before "lead" in the sales process. Thanks for the comment! I think the sheer volume of activity (or the potential of it, at least) gets CEO’s really excited. Only after they or their sales people get into the qualification and follow-up process do they realize that there is lots of work yet to do. That right there is reason enough to insert a stage before “lead” in the sales process. Thanks for the comment!

]]> Comment on On the Web, An Inquiry Is Not Enough by Mel DePaoli http://www.cornucopiagroup.com/newmedia/on-the-web-an-inquiry-is-not-enough#comment-155 Mel DePaoli Wed, 19 Jan 2011 17:30:18 +0000 http://www.cornucopiagroup.com/?p=1153#comment-155 Great post David. It's amazing how many companies assume that just because an "eye ball" has reached out for more info they are a prospect. If anything, like you said, people are usually in the research phase when they reach out online. Social media/Online leads are not guaranteed business--perhaps that is the original myth of this era. Great post David. It’s amazing how many companies assume that just because an “eye ball” has reached out for more info they are a prospect. If anything, like you said, people are usually in the research phase when they reach out online. Social media/Online leads are not guaranteed business–perhaps that is the original myth of this era.

]]> Comment on Should a CEO Be Involved in a Company’s Internet Marketing Activities? by David Hindman http://www.cornucopiagroup.com/newmedia/should-a-ceo-be-involved-in-a-companys-internet-marketing-activities#comment-91 David Hindman Mon, 22 Nov 2010 16:05:54 +0000 http://www.cornucopiagroup.com/?p=1140#comment-91 Joe, that's a good point. Going through the Visioning stage (or Envisioning) can produce a document called a Product Messaging Guide, a framework that lays out why your product or services are the most aligned and relevant to the customer's needs. It provides fact-based arguments why your customer should buy from you. Without a document like this, all other stages (and the marketing message) tend to feel cobbled together and inconsistent rather than being an extension of a unified, actionable plan. Joe, that’s a good point. Going through the Visioning stage (or Envisioning) can produce a document called a Product Messaging Guide, a framework that lays out why your product or services are the most aligned and relevant to the customer’s needs. It provides fact-based arguments why your customer should buy from you. Without a document like this, all other stages (and the marketing message) tend to feel cobbled together and inconsistent rather than being an extension of a unified, actionable plan.

]]> Comment on Should a CEO Be Involved in a Company’s Internet Marketing Activities? by David Hindman http://www.cornucopiagroup.com/newmedia/should-a-ceo-be-involved-in-a-companys-internet-marketing-activities#comment-90 David Hindman Mon, 22 Nov 2010 15:57:08 +0000 http://www.cornucopiagroup.com/?p=1140#comment-90 Yes - time can be very limited. It does take a commitment from the CEO to pull something like this off, but the good news is that most initiatives (PPC, SEO, Email, etc.) are going to run for 3-6 months minimum, so annual or semi-annual planning sessions ought to suffice for most companies. Thanks for the comment! Yes – time can be very limited. It does take a commitment from the CEO to pull something like this off, but the good news is that most initiatives (PPC, SEO, Email, etc.) are going to run for 3-6 months minimum, so annual or semi-annual planning sessions ought to suffice for most companies. Thanks for the comment!

]]> Comment on Should a CEO Be Involved in a Company’s Internet Marketing Activities? by Joe Stafura http://www.cornucopiagroup.com/newmedia/should-a-ceo-be-involved-in-a-companys-internet-marketing-activities#comment-84 Joe Stafura Thu, 18 Nov 2010 18:03:37 +0000 http://www.cornucopiagroup.com/?p=1140#comment-84 This is good advice, although the word testable needs to be mentioned somewhere as it is the only way to validate the context that is derived from the "visioning" phase. ( there is an actual word, envisioning, which fits the application so creating a new one is a bit of a distraction The outcome of "visioning" should be a model with parameters that are envisioned to be within a range of possibilities. That model provides the thread that is pulled through planning, execution and management of the process, in this case a marketing effort. With a model to reference you can see not only what is working in better detail, it also shows where you are wasting time. This is good advice, although the word testable needs to be mentioned somewhere as it is the only way to validate the context that is derived from the “visioning” phase. ( there is an actual word, envisioning, which fits the application so creating a new one is a bit of a distraction

The outcome of “visioning” should be a model with parameters that are envisioned to be within a range of possibilities. That model provides the thread that is pulled through planning, execution and management of the process, in this case a marketing effort.

With a model to reference you can see not only what is working in better detail, it also shows where you are wasting time.

]]> Comment on Should a CEO Be Involved in a Company’s Internet Marketing Activities? by Chas Sobolak http://www.cornucopiagroup.com/newmedia/should-a-ceo-be-involved-in-a-companys-internet-marketing-activities#comment-82 Chas Sobolak Wed, 17 Nov 2010 19:47:19 +0000 http://www.cornucopiagroup.com/?p=1140#comment-82 I agree David, but time is still a major factor. -Chas I agree David, but time is still a major factor.

-Chas

]]> Comment on If Sourcing In China Scares You, Here Are 9 Reasons American CEOs Should Look At Bulgaria by Richard Divall http://www.cornucopiagroup.com/partners-distribution-management/if-sourcing-in-china-scares-you-here-are-9-reasons-american-ceos-should-look-at-bulgaria#comment-67 Richard Divall Tue, 09 Nov 2010 20:46:15 +0000 http://www.cornucopiagroup.com/?p=1115#comment-67 Go for it Michelangelo. ! Divaldi. Go for it Michelangelo. !

Divaldi.

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