Your business may be utilizing traditional B2B marketing channels such as direct mail, telemarketing and industry tradeshows. What you do not know is that every day your customers are searching the internet for information on the products and services that you provide. There are many methods to effectively communicate with your evolving customer base using new media, and CEO's now have the chance to learn how to leverage these methods to produce sales.
Full-Service Campaign Management
As CEO you know that you should be promoting yourself more aggressively online, but don't have the time or talent on staff to do so. A Performance Marketer from The Cornucopia Group can help by setting up and managing your new media marketing campaign at a flat hourly rate. Prior to beginning a campaign, a Performance Plan is completed by you and your Performance Marketer. This document records the goals and metrics on which the success of the program will be determined. Your Performance Marketer will help you get started in the areas of:
- Pay Per Click Marketing (PPC)
- Search Engine Optimization (SEO)
- Organic Search Results
- Email Marketing
- Article Marketing
- Blogging
- Social Media
Since nearly every action on the internet is measurable, you are paying for an outcome and progress towards that predetermined outcome is transparent due to continual reporting and project refinements.
Opportunities in New Media
The Cornucopia Group’s New Media Marketing & Advertising service allows CEO's of privately-held B2B companies the ability to leverage the internet to develop cost-effective leads and sales opportunities using new media. If you do not have an active online presence besides your web site to pull in and cultivate these opportunities you are missing out on potential sales.
A Results-Driven Approach
Successful internet marketing campaigns follow a 3-step process to ensure goals are met with your approval.
Planning
Specific goals and expectations are set for the outcome of the campaign. Initial meetings are held to devise a strategic approach and aid in development. Together we produce Internet Marketing Performance Plans for each initiative, which outline all aspects of the campaign.
Implementation
Your account is set up by your Performance Marketer, who establishes a campaign designed to meet the 90 day goals of the Internet Marketing Performance Plan.
Management
Over the course of the next 90 days, your Performance Marketer will fine tune your campaign's performance based on real-time results. Over time your account's effectiveness and efficiency will continue to rise due to improvements based on your account history.
Qualifications
- Certified Google Qualified Individual
- Specialization in B2B lead generation programs
