Landing Page Development
Your website is a great vehicle for delivering information to prospects and customers because it is always accessible and you can go into much more depth than a phone call or in-person meeting allows. Whether you communicate by email, advertising or even word of mouth, being able to share a link to helpful information on your website is a very valuable part of today’s sales process.
Landing page development entails creating customized pages for your website that drive home a particular message and have a specific goal in mind (as an example: getting qualified visitors to enter your sales process by filling out a form). When used in conjunction with an email campaign, appointment setting program or other relationship acquisition program, landing pages excel at expounding on the benefits of working with your firm. Great landing pages don’t concern themselves with being pretty or even being easy to navigate. Companies create them to generate leads. Take a look at a few case study examples below.
Case Study Examples
Patterson Manufacturing sells a complex and expensive product that promises to revolutionize the barge operations industry around the world. They were running ads on online trade publications and wanted a way to clearly demonstrate the advantage of their new winches. The Cornucopia Group built a landing page that showcased a video with the winch handily outworking industry-standard ratchets. Most visitors viewed the video and it quickly became the most-viewed page on their website.
The Simplex Group had a website that provided all the necessary technical information that buyers required but the pages lacked visual elements proven to influence conversion rates. The Cornucopia Group worked with them to add product images and make it easier for customers to contact them without picking up the phone. Hello, new inquiries!
Sonic Packaging needed to improve the conversion rate it was seeing from its Google AdWords program. The Cornucopia Group created market-specific landing pages to address Sonic’s unique capabilities in each niche area. Conversion rates doubled, allowing Sonic to grow their pipeline by 500% in just over a year.