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Turn Your Website Into a Lead Generation Machine

You know those giant gumball machines they have at the mall? You insert a quarter, turn the dial and without fail a big, shiny gumball falls from the hopper into your waiting hands? Wouldn’t it be cool if your website could do the same thing but with leads? That’s the promise of what a successful pay per click (PPC) program can bring to your business. Need some leads? Insert some money into your Google AdWords program, wait for the leads to fall through and put them into your sales funnel.

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This is, of course, an oversimplification. Getting a PPC program to this level takes a lot of thought, hard work and experimentation. However, it is entirely possible to create a system with a predictable and repeatable formula (X dollars in can routinely equal Y dollars out). All you need is a website, an account with Google AdWords and a process for developing a profitable program.

Sound good? This is what The Cornucopia Group can help you build. Let’s take a look at the services we provide to help you get there.

Account Planning & Execution

Most PPC accounts fail before they have even been switched on. The reason for this is poor planning. You used to be able to pick out a few keywords, dump them into a single Ad Group, point ads to your home page and start collecting leads. Not anymore. Now you need to consider keyword potential value, relevancy to your ad text and landing pages, conversion funnels and countless other variables. The Cornucopia Group has a proven procedure for launching new campaigns that work from the very start.

Key factors we will work on together include:

• Selecting profitable keywords and negative keywords
• Mapping keywords to website content
• Developing a calculated bid pricing strategy
• Writing effective ad variations that attract buyers
• Configuring conversion tracking for capturing crucial campaign metrics

Don’t know what half of those words mean? If you decide to work with The Cornucopia Group we’ll cover everything during our initial meetings and even train you throughout the pilot campaign period if you so desire.

Account Management

Once your account is up and running, the real challenge begins. The fact is that even with meticulous planning, very few accounts will start off within a profitable range. It takes disciplined analysis and reaction in order to mold an AdWords account into a system that can deliver a predictable flow of selling opportunity at an acceptable cost. Google AdWords provides all of the data you need to pull this off, but you’ve got to know where to look.

Among the services that we provide to all PPC management clients include:

• Weekly search term reports to uncover previously untapped keywords
• Ad split testing to quickly improve click-through and conversion rates
• Monthly account reviews to assess goals and course-correct if needed
• Account monitoring to catch any sudden shifts or opportunities
• Landing page creation and manipulation

You could do all of this yourself, but …

Part of the allure of Google AdWords is that anyone with $5 can open an account and begin serving ads in under an hour. It’s a deceptively simple system – they don’t tell you about all of the things you need to think about and all of the ways an account can quickly get derailed. If you enjoy learning by doing then by all means, take a stab at it. Actually, a good portion of our clients started this way and called us only after their hairline had receded from frustration and they were about to quit. The CEOs we typically work with value results and efficiency to the point where they’d rather not fuss with the details. If that sounds like you, give us a call and let us discuss how we might help.

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