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If Nobody Can Find Your Website, You’re Practically Invisible

Modern search engine results pages (known as SERPs) are split into two sections. On the right-hand side of the screen are the sponsored links, listings that advertisers have paid for the privilege to be seen. On the left-hand side are the search results, oftentimes called the ‘natural’ or ‘organic’ results. Search Engine Optimization (SEO for short) is the practice of manipulating the many components of a website in order to rank highly for a given search term (keyword) in the search results.

Top Rankings Don’t Happen by Accident

Other than your company name, your website likely won’t show up within the first 100 search results unless you take proactive steps with your website to leapfrog the competition. Studies have shown that if you can’t get your website listed in the top 3 pages (top 30 search results) you won’t get any meaningful volume of traffic.

Believe it or not, there are over 200 factors that search engines use to calculate rankings and knowing which are important for your industry is next to impossible. And if things weren’t difficult enough, Google, Yahoo and Bing are constantly changing their algorithms in order to provide better SERPs. This means that what works today won’t necessarily work tomorrow.

A Method to Contain the Complexity

If SEO sounds like an exercise in futility after that previous section, fear not. Thousands of B2B companies have built web presences from the search results alone that drive new business to them at little to no cost. After all, someone always is going to be number one.

When you work with The Cornucopia Group on an SEO pilot campaign, we put your website through a methodical process that identifies weak areas and generates a plan that will put you on a path to significantly increasing website traffic within 6 months time. Among the areas that we address are:

• Keyword selection
• On-page factors like page titles, site structure, internal links and relevant content
• Inbound link quality and quantity

Good SEO is really just common sense. You want to have the best content. You want to make it extremely easy for both users and the search engine’s robots to navigate your site and find what they are looking for. You want trusted websites to vouch for you as an expert by linking to your various pages. This is essentially the environment that what we help you create.

Have no illusions – building this level of website does take time and a significant amount of work. It’s why most companies who don’t have someone on staff to handle this never get anywhere.

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