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Home » About The Cornucopia Group » Our Principles » Promises We Won’t Make

Promises We Won’t Make

There are a lot of creative agencies around the country all positioning themselves in the same way. They claim to be able to help improve the performance of your marketing function. Yet instead of explaining to you how they plan to do it with a clear strategy, objectives, and metrics, they offer vague claims of building awareness, “getting your name out there,” or other creative sayings. Here is a collection of our favorites. You might want to print this page, because if you work with us you will never again hear anything like these phrases used below.

  1. We won’t “reenergize your brand”
  2. We don’t offer “creative that works”
  3. We will never tell you “your business is your brand, and brand drives everything”
  4. We definitely won’t “spank your brand”