For your convenience, we are constantly collecting all of the useful information and tools that we can find to help CEO's better understand the challenges of business-to-business marketing and selling. Please browse through our collection and let us know if you find something interesting and want to have a chat.
Tools
- Strengthening the CEO Customer Relationship: The Hidden Mechanics of B2B Marketing
- Our flagship training program exclusively for CEO's and Business Owners will teach you how business-to-business marketing works.
- Free Map it Now Session
- Map your existing and desired sales processes to uncover the hidden gaps that are holding your business back. The Map it Now Session is a great way to analyze your existing sales and marketing functions and learn how to make significant improvements through better processes and strategic thinking.
Articles & White Papers
- Articles from The Cornucopia Group - Articles published by leading marketing and management authorities throughout the world.
- B2B Online Marketing Guide: 5 Critical Principles - Omniture, Inc.
- B-to-B Marketing in 1978 vs. 2008 - Targetmarketingmag.com
Special Events
- Strengthening the CEO Customer Relationship: Your Role as CEO in Developing a Predictable Flow of Selling Opportunity
- May 14th, Philadelphia, PA
- May 21st, Webinar (online)
Links
- Marketing Profs - MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media.
- Marketing Sherpa - Resource that publishes useful news, case studies, and best practices data about internet and integrated marketing.
- The CEO Clubs - The world's largest non-profit business association.
- Vistage International - The world's leading chief executive organization based on revenue.
- The Academy of Chief Executives - The mission of The Academy for Chief Executives is to "inspire leaders".
- The American Marketing Association - The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing.
