Rekindling Existing Business Relationships with Email Marketing
What is the greater number: the number of companies you are doing work for right now or the number of former clients and prospects that you have in your database? For most b2b companies there is a sizable number of relationships in their CRM system yet there is no manageable way to stay in frequent communication with this group due to limited resources. Salespeople tend to focus on the “hottest” leads with the best chance of turning into something soon. But what about the lurking opportunity that goes unnoticed in those other relationships? After all, they may not be ready to buy today but may be ready in 6 months!
Rekindling Existing Business Relationships with Email Marketing explores email marketing as a way to automate the relationship-building and follow-up processes that oftentimes are neglected inside of b2b companies.
Who Is This Presentation For?
The CEO, President or Director of Marketing inside of business-to-business companies selling complex and expensive products and services. If you feel that you may be leaving opportunity on the table by not adequately communicating with your customers this introductory presentation will show you what is possible.
How Is This Presentation Unique?
Most companies think email marketing is sending news about new hires, pictures of the company barbecue or announcements of new products. In other words, the content is all about them and not the customer. This presentation will look at how successful email marketers produce publications consisting of well-written articles and content, rather than ineffective “let’s talk about me” emails. We’ll explore how something like this can be set up for a minimal investment and how to use email to strengthen the sales process.
Why Should I Sign Up My Organization?
If you don’t currently have a scalable way of staying in touch with all of the valuable relationships you’ve built up over the years, this presentation will provide an answer. We will explore case studies of companies that used email to grow their sales pipeline significantly simply by engaging former customers and relationships acquired throughout the years.
The Next Step
For more information or to schedule this presentation for your organization, call us at 1-866-489-0052 or send your request via email to info@cornucopiagroup.com. You can also request a Speaker Kit, which includes more details on this and other presentations available from The Cornucopia Group.