Search Engine Advertising: How to Begin Generating New Business Leads on the Internet
Your business may be utilizing traditional B2B marketing channels such as direct mail, telemarketing or industry trade shows. What you may not know is that every day your customers are searching the internet for information on the products and services that you provide. The quickest and most effective way to tap into this activity is by advertising. CEO’s now have the chance to learn what Paid Search (aka Pay Per Click) is, how it works and why it works so well for b2b companies with limited marketing budgets.
Who Is This Presentation For?
The CEO, President or Owners of business-to-business companies selling complex and expensive products and services. If you’ve ever dreamt of sourcing leads off the Internet but wondered how to even begin, this introductory presentation will answer your questions.
How Is This Presentation Unique?
The majority of advertisers online are selling to consumers. Search Engine Advertising: How to Begin Generating New Business Leads by Advertising on the Internet looks at the problem from the b2b perspective. How you go about advertising and selling online is completely different depending on the type of buyer you are dealing with. Additionally, this presentation views online advertising with the business owner in mind, so it focuses more on the business benefits, ROI and strategic factors rather than the nuts-and-bolts technical details.
Why Should I Sign Up My Organization?
It’s 2011, and the Internet is only going to become more important to businesses in the coming years. Most b2b CEOs can say with certainty that their website at least influences their prospects in the buying process. By learning about the potential of Search Engine Advertising, business owners will have taken the first step towards making the Internet a significant source of new opportunity.
The Next Step
For more information or to schedule this presentation for your organization, call us at 1-866-489-0052 or send your request via email to info@cornucopiagroup.com. You can also request a Speaker Kit, which includes more details on this and other presentations available from The Cornucopia Group.