There exists a fundamental relationship between you as the CEO and your customers. How that relationship is handled is the difference between life and death for your company in the long run.
If you as the CEO do not proactively manage your company’s internal processes so that information from your mind flows seamlessly throughout the organization and reaches the customer in a meaningful way, your company will be sending out misaligned messages that confuse the customer, driving them away to competing alternatives that better fit their needs. Eventually your flow of opportunity will dry up, leaving your business in dire straits. The CEO-Customer Relationship is important because making business decisions without it is like sailing without a compass, with no feedback to guide your actions.
Michelangelo Celli, a principal at The Cornucopia Group, presents a paradigm shifting view for CEOs of B2B companies struggling to take control of their internal communications problems, obtain more measurement from marketing and sales to drive performance, and create a more intimate relationship with their customers. The CEO mental models provided throughout this presentation offer CEOs an entirely new framework to manage the complexities of how their organization interacts with the marketplace. No other ad agency or marketing consulting firm offers this unique CEO viewpoint. Unlike other presenters, Mr. Celli approaches the marketing and sales challenges inside B2B companies from the viewpoint of the CEO, advocating that to truly build a strong company the CEO must first be in control of internal processes to proactively understand and develop a closer relationship with their customers, and listen for critical feedback that will tell the CEO how to adapt to best fit customer needs. This highly interactive presentation includes several CEO mental models/exercises throughout that will uncover specific business issues to be addressed in a group discussion setting.
Who Is This Presentation For?
The CEO, President or Owners of business-to-business companies selling complex and expensive products and services. If you are struggling to take control of your company’s internal communications problems, obtain more measurement from the marketing and sales functions to drive performance, or create a more intimate relationship with your customers then this presentation will be invaluable to you.
Strengthening the CEO Customer Relationship provides valuable insight into the sales and marketing processes inside privately-held companies. Our members found this presentation tremendously valuable and I would strongly recommend it.
About the Speaker
Michelangelo Celli is the founder and president of The Cornucopia Group, a consultancy that has taught thousands of CEOs how to seize control of their marketing through systems-based thinking.
Michelangelo believes that changing your thinking is the first step toward changing how your business works, and it all begins with the CEO. His logical, systematic approach is surprisingly simple—but not simplistic. Once you master it, you’ll never look at marketing the same way again.
Michelangelo’s ideas have appeared in MarketingProfs, CEO Refresher, Emerald Insight, and more. A graduate of Swarthmore College, he has presented his innovative theories to The Academy of Chief Executive Officers, The CEO Clubs, Vistage International, the National Foundation for Teaching Entrepreneurship, and the MIT Forum. He is currently at work on a book, Beat the Street, for CEOs who want to learn how their private businesses can outperform Wall Street.
About The Cornucopia Group
For over 10 years, The Cornucopia Group has been a marketing consulting and execution company focused on helping CEOs of privately held companies develop more predictable outcomes from their company’s marketing efforts through better systems. Our message has been shared with thousands of CEOs through organizations such as The CEO Clubs of New York, Boston, Baltimore and Dallas, The Academy of Chief Executive Officers and Vistage International, among others.
Michelangelo Celli spoke to our group of CEO’s in New York about two years ago, and presented his talk Strengthening The CEO-Customer Relationship. The feedback on the event was very positive from our members. His CEO mental models greatly simplify the complex challenge of controlling the marketing and selling operation through the eyes of the CEO. We enjoyed having him with us for the day. On another occasion, he delivered a one-on-one presentation with a CEO friend and that was very insightful and provided strategic marketing direction to this start up company. He is outstanding.
How Is This Presentation Unique?
The proprietary CEO mental models provided throughout this presentation offer CEOs and their management teams an entirely new framework to manage the complexities of how their organization interacts with the marketplace. No other ad agency or marketing consulting firm in the world offers this unique CEO viewpoint.
Unlike other marketing and sales presentations, Strengthening the CEO Customer Relationship approaches the marketing and sales challenges inside business-to-business companies from the viewpoint of the CEO, advocating that to truly build a strong company the CEO must first be in control of internal processes. The CEO must proactively understand and develop a closer relationship with his or her customers and listen for critical feedback that will tell how to adapt to best fit the customer’s needs.
Key Issues Covered Will Include
- A more practical definition of marketing and its function
- B2B market dynamics: the market forces that the CEO is trying to control
- Why B2B marketing is unique
- Why you are failing: The critical relationships between selling, marketing, strategic planning, and corporate visioning
- The role a CEO should play in establishing a high level of organizational context to improve planning and execution
- Closed loop management: Two Way Communication Structures to leverage the voice of the customer
- Where CEOs should be spending their money to get the best, most immediate return on their investment
- A systematic way to identify the problems in your organization
Why Should I Sign Up My Organization?
This highly interactive presentation includes several CEO mental models/exercises throughout that will uncover specific business issues to be addressed in a group discussion setting. If you want more control over the needs of your Prospect, your Promise and your Product so that you can defend and advance a superior B2B selling Position in the market, you owe it to yourself and your business to attend.
Where has Michelangelo Celli Spoken?
The Cornucopia Group’s unique framework and methods have been presented to prestigious organizations large and small. Recent speaking engagements have included organizations such as The CEO Clubs of New York, Boston, Baltimore and Dallas, The Academy of Chief Executive Officers, Vistage International, The CEO Forum of Pittsburgh and The Duquesne Club.
| Organization | Location |
|---|---|
| The Academy of Chief Executives | Delhi, Pune, Bangalore, Hyderabad and Indore, India |
| The Academy of Chief Executives | New York, NY |
| Vistage International | Pittsburgh, PA |
| CEO Clubs | Baltimore, MD |
| The International Conference on Complexity in Acute Illness | Long Beach, CA |
| CEO Clubs | Boston, MA |
| CEO Clubs | Dallas, TX |
| The CEO Forum of Pittsburgh | Pittsburgh, PA |
| CEO Clubs | New York, NY |
| The Duquesne Club | Pittsburgh, PA |
The Next Step
For more information or to schedule this presentation for your organization, call us at 1-866-489-0052 or send your request via email to info@cornucopiagroup.com.