The Truth About Search Engine Optimization: What CEOs Need to Know
Most CEOs know that the more frequently that their website shows up at the top of the search engine results pages the better. But they don’t fully understand what it takes to get there. To make matters worse, there are hundreds of “SEO Professionals” who are spreading false information. There is no certification for search engine optimization professionals but that doesn’t stop them from claiming to have the magic
What we do know is that there are roughly 200 variables that search engine companies like Google consider when ranking results, and understanding which of those 200 are the most important can mean the difference between success and months of wasted effort and wasted money.
This presentation explores a method for identifying a prioritized list of actions that can vault a website from obscurity to relevance in a modest 3-6 month time frame. Designed for the CEO, it takes a “what would this mean to my business” approach to the often vague and mysterious world of search engine optimization.
Who Is This Presentation For?
The CEO, President or Owners of business-to-business companies selling complex and expensive products and services. If you’ve ever dreamt of seeing your company website listed #1 but wondered how to do it, this introductory presentation will answer your questions.
How Is This Presentation Unique?
Most SEO professionals will have you believe there is a cookie-cutter approach that works for every business and every industry. The Truth About Search Engine Optimization: What CEOs Need to Know looks at the problem from the b2b perspective by analyzing what factors are most important and how to best focus your limites time and resources. Additionally, this presentation views search engine optimization with the business owner in mind, so it focuses more on the business benefits, ROI and strategic factors rather than the nuts-and-bolts technical details.
Why Should I Sign Up My Organization?
It’s 2011, and the Internet is only going to become more important to businesses in the coming years. Most b2b CEOs can say with certainty that their website at least influences their prospects in the buying process. By learning about the fundamentals of Search Engine Optimization, business owners will have taken the first step towards making the Internet a significant source of new opportunity.
The Next Step
For more information or to schedule this presentation for your organization, call us at 1-866-489-0052 or send your request via email to info@cornucopiagroup.com. You can also request a Speaker Kit, which includes more details on this and other presentations available from The Cornucopia Group.