Online Marketing Training
If you've read about our services and solutions and would like to learn more, but don't have the resources to hire us for CEO Vision Marketing, our online marketing training programs can teach you and your team the fundamentals of B2B marketing and give you actionable items to begin to self-diagnose where your marketing and sales efforts could be stronger.
What is Online Marketing Training?
Many CEOs of small businesses have told us that they are interested in learning more about the B2B marketing methods and models that we teach. We listened to the feedback and developed a series of online courses that will teach you and your team the hidden mechanics of B2B marketing.
The first available course is called "Strengthening the CEO-Customer Relationship: The Hidden Mechanics of B2B Marketing." This training program packages our core content into a format easily used by a small business owner to train his/her management team. For a limited time we are offering this online course for free to visitors of our website.
What Will I Learn?
"Strengthening the CEO-Customer Relationship: The Hidden Mechanics of B2B Marketing" is divided into four lessons:
- LESSON ONE What is Marketing? A Practical Definition
- LESSON TWO How Marketing Works: Basic Market Dynamics
- LESSON THREE The CEO-Customer Relationship: The Gap Model
- LESSON FOUR Typical Gaps: Assessing Your Misalignments and Strengthening Relevance
This program is designed to give you and your management team an understanding of the complexities that exist when marketing a B2B business selling complex and expensive products and services.
Why Should I Train My Marketing Team?
There is a common saying: "You will fight the way you train." This phrase orginated with the Marines, and is why each branch of the military spends so much money and energy on training its forces. Most of the time they are not at war, but they are training for the times that they ARE in war. They invest heavily because they want to be prepared and skilled for the challenges they know will eventually arise.
Your business is not much different. You invest in sales training so that your sales team knows the latest tactics and is prepared when meeting with potential clients. Investing the time to take this course will give you the skillset and knowledge so that when your "war" comes (evaluating a marketing budget) you will know what areas are most important and you will not waste hundreds of thousands of dollars on ineffective marketing programs for your B2B business! By taking this online marketing training course, you will have a better context for making smart marketing decisions to drive sales during critical periods.
